Post by arfankj4 on Mar 5, 2024 7:19:51 GMT 2
How does the monetary promise of ad revenue sharing in exchange for eyeballs affect the quality and subject matter of online content Bloggers Analyzed For their study the pair drew on a data set from a leading Chinese media website that offers a range of services including blogging. In September the site launched an ad revenue sharing program. Participating writers who allowed the site to run ads on their blog pages received percent of the revenue generated.
The researchers analyzed blog posts by participants in the program both before and after the program took effect between May and January comparing the content of those posts to that of nonparticipants. Online consumers increasingly expect their content to be free. Photo iStockPhoto After evaluating . million blog posts Poland Mobile Number List for content and quality—measured by a blog post s length the number of pictures and videos it contained and the percentage of visitors who bookmarked a particular post—Sun and Zhu found that popular content increased by about percent after the revenue sharing program took effect with percent of the increase attributed to three specific topic shifts the stock market salacious content and celebrities.
Popularity was measured by whether or not a post had a popular tag which in turn was determined by the total number of page views of blog posts containing that tag in each month. criticism by media scholars Zhu says. There was a significant shift towards popular content among participants of the ad sharing program that would help them attract eyeballs and draw a bigger paycheck from the website. On the other hand bloggers were incentivized to write longer posts publish more frequently and include more photos and video clips. Their posts were . times more likely to be bookmarked by readers after they joined the ad sharing program.
The researchers analyzed blog posts by participants in the program both before and after the program took effect between May and January comparing the content of those posts to that of nonparticipants. Online consumers increasingly expect their content to be free. Photo iStockPhoto After evaluating . million blog posts Poland Mobile Number List for content and quality—measured by a blog post s length the number of pictures and videos it contained and the percentage of visitors who bookmarked a particular post—Sun and Zhu found that popular content increased by about percent after the revenue sharing program took effect with percent of the increase attributed to three specific topic shifts the stock market salacious content and celebrities.
Popularity was measured by whether or not a post had a popular tag which in turn was determined by the total number of page views of blog posts containing that tag in each month. criticism by media scholars Zhu says. There was a significant shift towards popular content among participants of the ad sharing program that would help them attract eyeballs and draw a bigger paycheck from the website. On the other hand bloggers were incentivized to write longer posts publish more frequently and include more photos and video clips. Their posts were . times more likely to be bookmarked by readers after they joined the ad sharing program.